The market for children’s products is huge and growing. According to the latest U.S. Census, there are more than 74 million children in the United States (or about 1/4 of the national population). This number is projected to increase to approximately 80.3 million by 2030.
It’s estimated that parents will spend about $170,000 - $400,000 to raise a child from birth to 18 years old (dependent upon income level). Expenses include child care, education, health care, and clothing, housing, food, transportation, and miscellaneous expenses. As a proportion of total child-rearing expenses, housing accounts for the largest share. Child care/education and food are the next largest average expenditures. The New York Times estimates that American families spend over $16 billion in the summer alone on children (activities, books, and other paraphernalia).
The Stanley Stray brand enables its investors to benefit from the promotion and sale of Stanley Stray products such as motion pictures and merchandise.
Furthermore, the Stanley Stray Literacy Program will work in partnership with Universities to promote reading using books from the Stanley Stray Series. University Students will read to children and strive to ensure that children have what they need to develop strong literacy skills and a habit of reading. Your investment in the Stanley Stray Literacy Program will leave a lasting legacy of transformation for millions of children across the globe.
Stanley Stray product licensing is a great opportunity for businesses in a variety of industries, including toys, games, clothing, shoes, food and accessories. Licensing relationship brings benefits to all parties to the deal – property owners and their agents, licensees and their affiliates, retailers and, ultimately, consumers, Each of those parties has its own goals and aims that ultimately adds value to the final product or service. To maximize the outcome, each participant in the licensing process has certain responsibilities to fulfill. Every agreement between the licensing parties is unique in its specifics, so even these responsibilities vary to some extent.
Individuals obtaining a Stanley Stray Product license will generate revenue from the guarantee and royalty payments. In some cases, reasons to license might actually be more important to the licensor than the sheer dollars (or euros, pounds, pesos, won, rupees) that are earned. Among them:
Marketing support for the core business. For a television show, movie, children’s book or sports franchise, the retail display and proliferation of licensed products doesn’t only generate product sales, but it also promotes the core property. An array of toys or apparel tied to a movie, sitting on a store shelf, also helps to promote the movie itself.
Extending a corporate brand into new categories, areas of a store, or into new stores overall. Licensing represents a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In Stanley Stray's licensing program, the property owner maintains control over the brand image and how it’s portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.
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INVESTMENT & LICENSING OPPORTUNITIES